If you’ve landed here, you’re likely someone who cares about what’s happening in our classrooms right now.
Before you decide whether to support this work, we want to show you what that actually looks like—and why it matters.
A Grade 3 student comes home and tells you someone in their class was called a monkey.
The class was upset.
The teacher didn’t know what to do.
And nothing happened.
Not because anyone didn’t care—
but because they didn’t have the tools.
This is the reality in classrooms across Canada.
Educators want to respond. Students want to speak up.
But too often, people freeze—or avoid it altogether.
That’s what the Words Matter Campaign is designed to change.
What’s different about Words Matter
This isn’t about awareness alone.
It’s about giving students and educators real, practical ways to respond in the moment—so those “nothing happened” moments start to look very different.
“Before this, I didn’t really say anything when I heard hurtful language. Now I understand why it matters—and I feel more confident speaking up or supporting someone who’s being targeted.”
What we’re seeing
- 250+ schools across Canada already engaged
- Student confidence to speak up increased from 8% → 81%
- Student awareness of language impact increased from 19% → 84%
This work is already changing classrooms.
Now we’re working to take it further.
Help us expand this work
We’re raising $6,000 to bring the Words Matter Campaign to more schools and communities across Canada.
If this resonates with you, you can see the full campaign and support the work here:
Make Something Happen
View the campaign and donate:
https://www.zeffy.com/en-CA/donation-form/when-nothing-happens-harm-stays
Every student deserves to feel safe, respected, and like they belong.
Let’s make sure the next time something harmful is said—
something happens.